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Mike_Myatt_&_Brad_Smith_speak_to_Southampton's_Propeller_Club[1].jpg)
(L) Mike Myatt & Brad Smith speak to Southampton's Propeller Club
Mike Myatt, Directory of Community Services for Saugeen Shores, and Brad
Smith paid a visit to the Southampton Propeller Club on Wednesday,
January 28th with a specific purpose in mind.
They were there to present a proposal for a new town logo. "With the
town of Southampton," said Myatt, "what I've learned is that when you
want something done you get hold of the the Propeller Club and their
volunteers. It's remarkable the work that you do and, particularly in
Pioneer Park."
Myatt explained that the Town began looking at logo designs
approximately two and a half years ago. "We went to Town Council as a
partner with Bruce Tourism to do something about signage in the region.
Kincardine and Saugeen Shores are, in fact, the two test communities to
come up with signage and we haven't looked at a logo since
amalgamation."
(next column)
01/02/2009 07:03 PM
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Smith, who has only been in the area for two years,
feels that he brings a fresh outlook which could be an advantage.
"Graphically," he pointed out, "a logo is a representation of a group of
people from every level - families, sometimes with a family crest, a
community made up of those families, then a municipality, county,
Province and, finally, a Nation."
According to Smith, there are several reasons to have a
logo. "It creates a graphic identity that people can relate to. It
instills a community price and sense of belonging and it also provides a
strong identity for future marketing."
"When we looked at the logo design proposed for Southampton," he
continued, "we knew it had to convey the character of Southampton but
also be easily transferable to other media. It also has to be accepted
by the citizens as well as being attractive and informative to
tourists."
When the actual logo was unveiled, the many members in attendance
appeared to immediately like it. The Chantry Island concept with
lighthouse and keeper's house silhouetted against the sky with birds
flying overhead seemed to catch the essence that many there felt was
Southampton's main attraction. While most approved, there were also
others who wanted to also see the motto "The Oldest Port on the Bruce
Coast" incorporated.
The design will now move forward to Town Council and then to the signage
designers, Corbin Design, to be incorporated into the signage strategy.
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