EASTLINK visits the community in large numbers

Internet & Technology

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(L) Supervisors, Ben Bird and Andy Courdamanche, enjoy their work

There are many crews from across Ontario installing the fibre-optics that will offer improved communications for smaller communities

They seemed to have descended on Saugeen Shores like a swarm of bees - almost every street shows evidence that they are there, have been there or are about to arrive with multi-coloured utility flags on every property.

They are the EASTLINK crews and they are installing the latest in fibre-optics communication transmission lines throughout the area.

EASTLINK, based in Halifax, bought out Persona, the regular cable television provider, in Ontario and Quebec in 2007 and all existing customers will now receive their communications and entertainment under the EASTLINK brand name. EASTLINK grows its customer base to approximately 420,000 subscribers with the rebranding of Persona in Ontario and Quebec. Throughout the western provinces however, the Persona name will continue.

Who is EASTLINK? EASTLINK in the Maritimes was purchased by the parent company of Bragg Communications, owned by the Bragg family. Operating from its headquarters in Halifax, Nova Scotia, EASTLINK has the distinction of having been the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. At EASTLINK, "creativity, ingenuity and innovation are the driving forces behind our great products and services". More than 1,150 employees provide a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario and Quebec. EASTLINK has been recognized as one of Canada's 50 Best Managed Companies for the past three years.

According to project supervisor, Andy Courdemanche, from Sudbury, "One of EASTLINK's philosophies, going into an area, is to use as many local contractors and services, while getting the job done as efficiently as possible. We are employing ten local people from Saugeen Shores with more coming on board and have also pulled in contractors from as far away as Belleville and Sudbury. By employing local people, we can then use their networking to find out where to access things like soil, gravel and equipment mechanics. We try to stay as local as possible in our support."

One of the local companies being used is Tom Stewart's Contracting in Southampton. Stewart has provided gravel and top-soil to the crews for their extensive clean-up work and also provides space to park their equipment. "They are a great bunch of men to work with," says Stewart, who has also shown area's hospitality to some of the crews by taking some of the men fishing.

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30/06/2009 08:57 PM


New equipment called the 'Y-block' helps eliminate the need to pull the fibres through the conduit opting instead for pressure shooting them for long distances

Reels of cable and equipment have been a familiar site on the streets in Saugeen Shores

The crews have not only rented out motel rooms but also local homes. Supervisor Ben Bird of K.G. Reid Trenching & Construction Ltd. from Belleville, is one of those who has a rented a home with his men. "We are staying in Southampton and our 'landlady, Betty' has been phenomenal. She makes sure everything is clean and is almost like a mother to the guys. Staying in a house, we are also able to do our own cooking so we also support the local grocery stores."

EASTLINK is continually working to upgrade its digital network to deliver a range of enhanced products and services including EASTLINK Telephone, High Definition and Digital Programming, and faster Internet speeds. The company also has the distinction of being the first communications and entertainment company in North America to bundle its services on one bill for one price.

Having installed conduit on both sides of the river, the EASTLINK crews will be linking the two areas across the bridge within the next couple of days.

According to Courdemanche, the crews expect to be completely finished by early August, when they will then move on to Northern Ontario linking communities such as Timmins, Kirkland Lake and others.


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