Deciding Where to Dig

Clearwater Drilling has begun the first phase of the new fiber-optic installation by Bruce Telecom in Southampton.

Clearwater's Derrick Faust (Left), Clay Forrest on borer and Josh Zabo

Fiber optic cable provides the opportunity to access the latest in digital technology with high speed Internet or television from Bruce Telecom.   Bruce Telecom is, in fact, the first phone company in Canada that uses Moving Picture Experts Group (MPEG-4) technology to delivery digital television.

"We're proud to be leading with this technology, "says Hans Nilsson, Bruce Telecom President and CEO.  "It's a global standard for audio-video compression and that's good for our customers ... and good for business."
 

(next column)

MPEG-4 delivers high quality digital sound and pictures to residential televisions, including high-definition TV (HDTV) and yet uses less bandwidth.  Digital TV can be delivered to any television set.  The MPEG-4 compression method means, however, that the company can offer more channels and, for residents, it means using a single phone line connection to the home for multiple television sets, high speed internet and telephone services.

Laying the Main Fiber Optic Line

In 2007, Bruce Telecom revenue was $15.25 million earned not only from its 14,500 customers but also from additional Internet customers throughout Southwest and south-Central Ontario.  An independent company, Bruce Telecom prides itself on providing completely local customer service.  The company's 'One for All' bundled service includes telephone, video on demand, high speed Internet, digital television and long distance plans.  The company also offers, at no cost to residents, Home Wireless hardware for self-installation of digital systems.  "In other words," explains Nilsson, "you can come into one of our retail locations, pick up the necessary box, take it home or to the cottage and simply install digital television in a matter of minutes.  You can also move your television set to another room without worrying about rewiring, or reconfiguring satellite dishes or having cords everywhere.  It's convenient and less expensive for the customer."

Nilsson goes on to say that, "This is a real milestone for Bruce Telecom and it's our staff, partners, suppliers, contractors and customers who have all made it possible."

Also, see Bruce Telecom