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Signs should stand on individual merit |
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The recent fender bender in front
of Hi-Berry Farms wasn't the first. The black skid marks on the
pavement at the same location are a sign of a problem. The rail
trail being so close to the entrance to Hi-Berry Farms should have
nothing to do with traffic making a turn into the driveway. Traffic
stopped on the highway while making a turn is a sure sign of
oncoming traffic and therefore making it unsafe for pedestrians to
cross at the rail trail entrance at the same time.
A whole new twist to the signage
bylaw would be to include signs along the highway that entice
customers to make complete and or sudden stops on the highway when
making the turn into the business. Wouldn't it be ironic if the
signage bylaw also included a ban on signs belonging to businesses
along the highway rather than only businesses trying to entice
customers to travel to other streets? Would the elimination of
the sign in front of Hi-Berry Farms reduce or eliminate the danger
of more fender benders by reducing the number of customers? Or
maybe the fact of signs being on both sides of the highway in that
area are causing too much of a distraction to drivers.
There are numerous distractions
for drivers along every street, highway, and even along any single
lane driveway. Drivers have to continuously be aware of such
distractions, including signage, and focus their attention to the
operation of their vehicle and constantly changing dangers.
Whether the local council decides to reduce the number and or size
of business signs along the streets and highway, there are still
going to be many distractions.
I can understand the local council wanting to clean up the area along the highway and streets by eliminating what they feel are low quality signs. Having signage of high quality should reflect the quality and standards of the business doing the advertising. The businesses with signage that may not be of what some feel as quality may need guidelines as help rather than to just ban all signage. I hope the local council members are considering providing businesses with some guidance rather than to just ban advertising signage along the highway. There's nothing wrong with a well kept, attractive sign.
Randy Boyd
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